Picking up from the previous blog post, one institution is making the business case for social media. Rutgers is offering a Mini MBA Program that is focused on social media. The program results in a certificate, however I am curious to see how social media is being taught in business degree programs.

More information about the course can be viewed at Search Engine Watch.

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Over a year ago, I gave a talk to local high school students about my career. The conversation eventually turned to social media.

10 months ago, I wrote this post, Should Social Media be a separate college course?

Just like there are training wheels, driving lessons and hygiene class, there should be a course on the high school level that explains the both the risks and benefits of social media.

Common sense like, you don’t have to friend everyone, and  that don’t have to hug every person should also be stressed.

Of course  as stated on The View , parents are learning social media along with the parents, so of course students are experimenting and pushing boundaries.

Also what you post or what others may post can cause serious repercussions, either immediately or how it may impact your future.

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I read and listened to Colleen’s a.k.a The Communicatrix’s post about seeing your goals daily. I came away inspired, but I didn’t have the time to do what she suggested. I admit that I am sometimes lazy, but I would still like to be reminded of my goals daily.

The first thing to have a Gmail account. If you don’t have one, you can easily sign up for one.

The next step is to create labels. Labels are the way that people organize their emails in Gmail.  If you don’t want to create labels, you  can use the starred items system  which Lifehacker has a how-to on.

For the purposes of this post. I created the labels S/Goals and S/Tasks. For more on how I came up with these labels, read the post from Web Worker Daily.

Next go to the Labs feature. You can get there one of two ways. Either click on the beaker icon on the upper right hand side of the gmail account, or  click on “Settings“, then “Labs“.  Find and enable the  Gmail Labs Plugin for Multiple Inboxes. With Multiple Inboxes you can see up to 5 groups of emails based on labels or other email addresses.

After Multiple Inboxes Plugin is enabled, you can go designate what folders you would like to see visible when you open up your gmail account.  Click on “Settings” again and then “Multiple Inboxes“. Here you can see which labels are visible. There’s room for 5.

Now, you can go ahead and go through your emails  and label them S/Goals and/or S/Tasks, but what happens if you think of a goal or task and you are away from your desk?

Enter filters.

To create a filter, you go to “Settings” and “Filters“, and click on “Create a new filter.”

We are going to create a filter so that all emails coming from the goals email will be labeled with the S/Goals tag.

1. In the To: field type where “username” is you current gmail account.

2. Click on the “Next Step >>” button.

3.  Click on the checkbox next to Apply the label and select “S/Goals”

4. If you have emails already labeled,  they should appear below the settings. You have the option to apply the setting to the existing emails.

5. Click “Update Filter”.

6. Repeat  steps 1-5 for the “S/Tasks” label.

The result:


My goals and tasks are now visible whenever I open up my gmail account.

How do you use your Gmail account to accomplish your goals?

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OK, so I am eating up my words.

According to Search Engine Watch, the iPad is making its way to campus.

“This is a test. Each student enrolling in a new Mini-MBA: Digital Marketing Executive Certificate Program this summer at Rutgers, The State University of New Jersey, will receive an Apple iPad tablet. This is only a test.”

Read more “Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program.”

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WordCampNYC – Nov 14-15

I’m live blogging from the Educational Roundtable session at WordCampNYC.

Some thoughts that have emerge already is that WordPress is the bridge that enable end users to readily contribute.

Moving beyond the blog using a stream. (I wished I’d arrived on time for @erinblaskie presentation.

@photomatt – Multiple mediums pushed into one.

Letting the students  make there own decisions

@photomatt – “Having the domain name is the new American dream”

Good Question: How to get students engaged with Blogging in Education, where they have *so* many other options?

@photomatt ‘s response – Blogs need to be more engaging.

If  (the blog) is for a class, its homework.

Not about owning or renting (a domain), its about being found.

It doesn’t always have to be a blog.

@BaruchBlogs – Since NYT reported that Harvard now has student bloggers, this helps make a strong case for other institutions.

@photomatt – Its possible to have multiple authors per post. for students who want to collaborate.

@photomatt – Everything that goes online is legacy.

@BaruchBlogs – Being sensitive to what your writing and who you are writing for is key.

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All the talk about online reputation management lately has me thinking. For a while, I have been using Google Alerts to monitor what’s being said about my clients, including the schools that I work with. Its just that with the hundreds if not thousands of college profiles sites out there, its tough for an online marketer not only to keep track of but to update constantly as well.

There are at least a dozen or so “new” sites being launched every day  or so and  for people that are not so seasoned in education, its tough to distinguished which website has the better more trusted track record.

Also, as it has been discussed over the past week, we can’t control what others say about our instituitions on their own websites.

In the end, we can only hope that prospective students and parents alike look at these profiles in a objective way and have the wisdom to go to the official website and call directly should  they have any questions.

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