Search Engine Marketing (SEM/PPC)

How to Re-Discover Your Website

by Stephanie M. Cockerl on October 10, 2011

  Some folks have today (Columbus Day in the US, Canadian Thanksgiving) off. Others are on the job. Regardless of where you are, if you have a moment, take the time to learn where your website visitors are coming from. Why wait until the end of the month? Here’s a list of places you can [...]

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Paying for Unwanted Ad Clicks – The Wall Street Journal.

by Stephanie M. Cockerl on January 12, 2011

If there was ever a case for negative keywords, this is it. Paying for Unwanted Ad Clicks http://online.wsj.com/article/SB20001424052748703791904576076093228445426.html

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SEO vs. Social Media, the Debate continues

by Stephanie M. Cockerl on November 16, 2010

No matter what side of the fence that you’re on, we can all agree that social media has made an impact on search and vice versa. A few weeks ago, SEOMoz did a post titled Five Ways To Use Your Social Profiles For SEO for their Whiteboard Friday post. This is important since whenever someone [...]

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MSN AdCenter does not support Safari on Windows

by Stephanie M. Cockerl on May 13, 2010

Is anyone surprised by this? Is it the same deal on a Mac? Posted via email from nextSTEPH’s posterous

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Would you manage AdWords Campaign(s) thru your cell phone?

by Stephanie M. Cockerl on May 1, 2010

Google recently released AdWords for Mobile, where one can view and make changes to accounts. Personally, I wouldn’t feel confortable managing campaigns via a cellphone because “Murphy’s Law” is always in effect. Let me know what you think. Posted via web from nextSTEPH’s posterous

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One of my clients received a mailing from a paid search provider saying that they are entitled to a coupon. My client’s paid search campaign is more than a year old. I called the company to confirm this because I’m tired of receiving coupons that do not apply. This company did not have any “fine [...]

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Insights on a career in SEO and SEM

by Stephanie M. Cockerl on April 23, 2009

Web Worker Daily

I was quoted today in an article from Web Worker Daily. Learn more about what others say about what it takes to have a career in search.

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From “lamp supplies” to “finials”

by Stephanie M. Cockerl on April 4, 2009

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Grandma is *very* into antiques. So much so, that she loves to fix and switch things around (now some of you know where I get it from.) I was over at Gram’s and she says, she needs one of “theses.” She gives me a piece that goes on top of a lamp  to secure the [...]

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Google AdWords Campaigns can now run on your iPhone

by Stephanie M. Cockerl on January 29, 2009

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This would be a good time to review whether or not mobile marketing is in your strategy.

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Another day, another T-shirt

by Stephanie M. Cockerl on October 8, 2008

I was lucky enough to win an SMX T-shirt from SMX East this week. How often does a girl get 2 shirts in one week without having to pay for them?

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