For those of you debating which email marketing platform to use for email newsletters, take a look at the guest post I did for Ramon Ray of SmallBizTechnology.com on his blog entitled “Vertical Response Digs Deeper with its Recent Upgrade.
For those of you debating which software to use for blogging, take a look at the guest post I did for Laura Thieme of BizResearch on her Search Engine Marketing Blog about WordPress entitled “Setting up a WordPress Blog“.
If you are a small business and you don’t have a blog a weblog, you could be missing out on some significant organic /natural search engine visibility and traffic.
To find out how to start blogging and how to publicize it, tune in to SmallBizTechnology.com.
The goal for any business is to get into your target audiences’ head and find out what they are searching for.
Both Heather and Jill Whalen of High Rankings discussed best practices for copywriting for search engine optimization (SEO) in Writing for the Search Engines at Day 2 of Search Engine Strategies in New York.
Here are a couple of tips:
Keywords are KEY
Optimize for real keywords that real people are searching for.
For more SEO copywriting tips, tune into the full article at SmallBizTechnology.com appearing soon.
I know I didn’t blog yesterday. I had to wait for my new Dell to arrive. However, I do have a tip for Search Engine Marketing (SEM)/ and Pay Per Click PPC campaigns from the Search Engine Advertising 101 at Search Engine Strategies in New York session with Dana Todd of SiteLab and Matt Wagner of FindMeFaster.
“SEO your SEM ad text and landing pages“.
For more tips, tune in to the full version on SmallBizTechnology.com
I have entered Marketing Pilgrim’s SEM Scholarship Contest. My entry is The first 100 impressions: What your paid keywords can tell you.
Take a look at the article and please let me know if you find the information useful.