Writing for the Search Engines

The goal for any business is to get into your target audiences’ head and find out what they are searching for.

Both Heather and Jill Whalen of High Rankings discussed best practices for copywriting for search engine optimization (SEO) in Writing for the Search Engines at Day 2 of Search Engine Strategies in New York.

Here are a couple of tips:

Keywords are KEY

Optimize for real keywords that real people are searching for.

For more SEO copywriting tips, tune into the full article at SmallBizTechnology.com appearing soon.

Search Engine Advertising 101 at Search Engine Stategies NYC

I know I didn’t blog yesterday. I had to wait for my new Dell to arrive. However, I do have a tip for Search Engine Marketing (SEM)/ and Pay Per Click PPC campaigns from the Search Engine Advertising 101 at Search Engine Strategies in New York session with Dana Todd of SiteLab and Matt Wagner of FindMeFaster.

SEO your SEM ad text and landing pages“.

For more tips, tune in to the full version on SmallBizTechnology.com