Ivy League College steps up the game for video in admissions

Unless you haven’t seen the news lately, Yale’s admissions video, That’s Why I Chose Yale had hit the mainstream.

Most of us in Higher Ed have been growing aware of the use of video and how it aids in the admissions process.

We all have been diligently adding videos to our websites, blogs, twitter and Facebook pages.

If on the oft chance we get lucky, the institution gets a article or a mention in a local media outlet.

Regardless, this is a clear message to colleges not only across the land, but worldwide that content has to be engaging in order to attract  the applicants of today and tomorrow to colleges.

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