• One step at a time.

    One step at a time.

I have learned so much from all of you over the past year that I have finally decided to take the “next step” myslef and re-launch my newsletter with an online marketing tip.

I just happened to run across a “gem” of a tool by accident. I was doing some competitive analysis by looking at my local neighborhood yellow pages. I noticed that there was only one listing, for “Web Design Services”.

I then decided to go to the Verizon SuperPages Website , clicked on the Advertise with Us link and noticed that they provide a free basic business listing within the city, town, (or county in my case) of the business is located.

There is a fee however to highlight the listing or to add a logo, but I’m sure that one can get mileage from a basic free listing.

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I have been accepted as a preliminary-round judge in The Stevie Awards for Women, for 2005. The Stevie Awards for Women is a national awards competition recognizing the accomplishments of women small business owners in the United States. The awards are produced by the creators of the prestigious American Business Awards, hailed as “the business world’s own Oscars” by the New York Post (September 22, 2002). In 2004, the Delta Phi Epsilon International Sorority website was a Finalist for Company Website of the Year.

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I started my business in 1997 as a freelance HTML programmer. I’d programmed websites in college before working for an architecture firm. After a few months, I realized life was too short not to be doing what I love to do.

I provide website services such as designing, programming and marketing websites. My customer base are small businesses, more of which are growing small businesses headed by women who are 30-40 years old, who now realize that they need a web presence to bring in business and stay competitive.

After working with so many people and with their existing websites, I realized that it wasn’t about just creating websites; it was about taking websites to the next level. Hence the name “nextSTEPH” was established in 2004. Since then, my clients have become my sales team. They say “Take your website to the nextSTEPH”, and they bring in prospective clients.

Do what you love and do it well. When you do a good job and people are aware if it, they suddenly turn into your best salespeople. I have gotten most of my clients via word of mouth because of the work that I had done with just one site.

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I know this is off topic. However, this was just too “sweet” to pass up. Shopping in the local New York City supermarket, I found the sign selling “Yahoo” chocolate milk. It was actually Yoo-hoo chocolate milk. Thank goodness its not a permanent sign or else the trademark police would have been on the case.

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