Hubspot’s 2010 “The State of Inbound Marketing Survey” found that: 77% of Internet users read blogs Blogs yield an average ROI of 600% Follow Paula Berg on Twitter: www.twitter.com/paulaberg via huffingtonpost.com Still not convinced you and your brand need a blog? Read what impact a blog can have for you and your business.
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Was changing my business name from my name to “nextSTEPH”, 6 years ago. Have you made any decisions that have have a positive impact on their business? Inquiring minds want to know.
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Peach uniform, originally uploaded by i_am_jared. Sports is a topic that I normally, don’t cover here, but when it intersects with advertising, well, that’s something else. There was an article in yesterday’s Daily News about the speculation of baseball uniforms being laden with corporate sponsorship. When I first saw this, I was miffed to put [...]
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Are you concerned about your brand across different blog sites? Serveral people online have embraced some good tips and tools to protect your brand. Michelle Goodman of The Anti 9-to-5 guide had a good idea by having a WordPress.com page that redirects to her website. So what do I do? Get nextsteph.wordpress.com of course! Don’t [...]
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Its still conference season in the Big Apple. So much so that there have been various events on the same day, if not back to back. Whether its a conference or networking opportunity, one needs to know how to make the most out of a small area, the nametag. To learn how to make the [...]
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Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local New York City Metro radio station. This is what it said: “Bonus Chance to Instantly Win Visit *www.FirstName.LastName.winwithRadioStation.com Your personal instant Win Code: *********** ” If you are in the NYC Area, you probably know [...]
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Sk-rt, a social bookmarking website geared toward women is in the process of re-inventing itself. Like most women, this it perfectly normal. Whether it be a new hair color, a mani-pedi or a new wardrobe, who can argue that a change sometimes is needed, even if its only been a year. I know all too [...]
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I cannot take full credit for this post. Gram woke me up this morning to ask me to order something for her. She gave me the 800 number from the catalog that she had (granted I do not know how old that catalog is.) So I go online and sure enough, the place has a [...]
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Most people evaluate where they have been, where they are going and plan what they want to do when their birthday rolls around. Today, I’m going to kill a couple of birds with one stone. I am going to do a branding exercise by looking into the meaning of my name, explain how I got [...]
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I recently read a post from a fellow BlogHer ’07 Speaker, Wendy Piersall of eMomsatHome. She talked about the frustrating experience she had while filling out an online form because of her domain name. I then reflected back on certain challenges I had with a couple of websites when attempting to submit support requests via [...]
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