How to Re-Discover Your Website

How to Re Discover Your Website

  Some folks have today (Columbus Day in the US, Canadian Thanksgiving) off. Others are on the job. Regardless of where you are, if you have a moment, take the time to learn where your website visitors are coming from. Why wait until the end of the month? Here's a list of places you can look to get you ...



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Paying for Unwanted Ad Clicks – The Wall Street Journal.

Paying for Unwanted Ad Clicks – The Wall Street Journal.

If there was ever a case for negative keywords, this is it. Paying for Unwanted Ad Clicks http://online.wsj.com/article/SB20001424052748703791904576076093228445426.html



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Paid Search, please don’t send coupons to customers if they can’t use it

Paid Search, please dont send coupons to customers if they cant use it

One of my clients received a mailing from a paid search provider saying that they are entitled to a coupon. My client's paid search campaign is more than a year old. I called the company to confirm this because I'm tired of receiving coupons that do not apply. This company did not ...



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3 Things that Make Me Scream

3 Things that Make Me Scream

Being that it is the season for Halloween, I thought it would be appropriate to post the "Things that make me scream edition." Normally, I try to edit these things when speaking to colleagues and clients, but this is the season to "let it out". So without further ado: 1. When computer disaster strikes - Hey it can ...



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Insights on a career in SEO and SEM

Insights on a career in SEO and SEM

I was quoted today in an article from Web Worker Daily. Learn more about what others say about what it takes to have a career in search.



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From “lamp supplies” to “finials”

From lamp supplies to finials

Grandma is *very* into antiques. So much so, that she loves to fix and switch things around (now some of you know where I get it from.) I was over at Gram's and she says, she needs one of "theses." She gives me a piece that goes on top of a lamp  to secure the ...



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Google AdWords Campaigns can now run on your iPhone

Google AdWords Campaigns can now run on your iPhone

This would be a good time to review whether or not mobile marketing is in your strategy.



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When 4 goals aren’t enough

When 4 goals arent enough

Lately, I have been working with clients who have more than 4 goals on their website. As we know, there are multiple goals a website can have, but what happens when 4 isn't enough? Google Analytics currently has space for 4 goals. What happens when the client want to add another goal page? In this environment, its not ...



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Another day, another T-shirt

Another day, another T shirt

I was lucky enough to win an SMX T-shirt from SMX East this week. How often does a girl get 2 shirts in one week without having to pay for them?



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Its that time of year again…

Its that time of year again...

For more about today, visit the post from last year.



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