When I saw a text messaging ad on the subway, I thought:
a. if anyone would remember to text it when they emerged above ground?
b. What kind of responses are they getting.
A local college is giving a go at this. Of course this could turn into 20 questions about if they are doing it for an experiment or are qualified leads are actually coming through.
I realize that I am in a bubble here in Gotham, So if anyone else is using mobile ads/text messaging in their ads and they have had interesting results, please let me know via the comments.